From intimate documentaries to powerful campaign films, we capture authentic moments that move hearts and inspire action. Every frame is crafted to illuminate the human stories at the core of your mission.
Stories find their rhythm in sound. We create immersive audio experiences that transport listeners into new worlds – whether through podcast narratives, soundscapes, or the careful craft of interview and voice.
From creative direction to strategic execution, we shape powerful narratives that cut through. We uncover unexpected angles, develop compelling campaigns, and guide your story from bold concept to real-world impact.
Through spoken word poetry and live performance, we transform messages into memorable moments. We craft visceral live experiences that audiences carry with them long after the applause fades.
We create spaces for teams to discover their shared stories, forge genuine connections, and build empathetic cultures. Whether exploring organisational purpose or simply bringing people together, story is our compass for meaningful change.
how we tell stories
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamc.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamc.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamc.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamc.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamc.
how we tell stories
some of the stories we've told
This Is How We Survive
A poetic exploration of resilience
Coast Well
Youth mental health platform
Nicole and Trixie's Story
Raising funds for hospital chaplaincy
Kindness Works
Expanding the impact of a grassroots charity
Love According to...
An exhibition of local love stories
Anglicare's Winter Appeal
Raising funds for vital services
storytelling is the most powerful way to put ideas into the world today.
robert mckee
real words from real people
Lead by Story consistently delivers with excellence, fresh ideas and insights. Will leads from the front and his work reflects the hope our world so desperately needs. Everyone in the team is purpose-led and balances great talent with a spirit of humility and can-do attitude. A real joy to serve those in need side by side, to co-facilitate workshops or develop appeals or videos together with Will!
Dr Veronika Peters
Head of Philanthropy & Fundraising, Anglicare Sydney
Your training was, by far, the most impactful we have had at Top Blokes and the feedback from the team has been resoundingly positive...this workshop has embedded a yearning in our frontline workers to share dignified and respectful stories in a way they have never done so before.
Amy Harvison
Top Blokes, Head of Programs and Operations
I highly recommend working with Lead by Story. They made the job at hand effortless and provided high quality outcomes.
Aliesha Carreno
Community Development Worker, Central Coast Council
Will has taught me to present my communication as a solution to a problem that people are already experiencing.
Phill Pallas
Director, Spark Australia
_edited.jpg)
Will has an extraordinary ability to draw out the gold in people. His professional development workshops are informative, creative, and inspiring.
Hannah Gierhart
Head of English, Wyong Christian Community School
storytelling is the most powerful way to put ideas into the world today.
robert mckee
real words
from real people
Will has taught me to present my communication as a solution to a problem that people are already experiencing.
Phill Pallas
Lecturer in Social Work, University of Newcastle + Director, Spark Australia
I highly recommend working with Lead by Story. They made the job at hand effortless and provided high quality outcomes.
Aliesha Carreno
Community Development Worker, Central Coast Council
Will has an extraordinary ability to draw out the gold in people. His professional development workshops are informative, creative, and inspiring.
.jpg)
Hannah Gierhart
Head of English, Wyong Christian Community School
Will is able to see an innovative idea take form, using the power of story to write a new reality.
Jamie Freeman
Assoc. Director: Gen1K Mission NSW & ACT Baptist Churches
real words from real people
Lead by Story consistently delivers with excellence, fresh ideas and insights. Will leads from the front and his work reflects the hope our world so desperately needs. Everyone in the team is purpose-led and balances great talent with a spirit of humility and can-do attitude. A real joy to serve those in need side by side, to co-facilitate workshops or develop appeals or videos together with Will!
Dr. Veronika Peters
Head of Philanthropy & Fundraising, Anglicare Sydney
Your training was, by far, the most impactful we have had at Top Blokes and the feedback from the team has been resoundingly positive...this workshop has embedded a yearning in our frontline workers to share dignified and respectful stories in a way they have never done so before.
Amy Harvison
Head of Programs & Operations, Top Blokes
Will has taught me to present my communication as a solution to a problem that people are already experiencing.
Phil Pallas
Director, Spark Australia
I highly recommend working with Lead by Story. They made the job at hand effortless and provided high quality outcomes.
Aliesha Carreno
Community Development Worker, Central Coast Council
Will has an extraordinary ability to draw out the gold in people. His professional development workshops are informative, creative, and inspiring.
Hannah Geirhart
Head of English, Wyong Christian Community School
Lead By Story acknowledges the Traditional Owners of the land where we work and live, The Darkinjung People. We pay our respects to Elders past and present.
contact
You may also like willsmall.com.au
Copyright 2025 by Lead By Story